KingB Explores The Depths of Heartache In New Cinematic Music Video "LLOM"

Amidst the evocative landscapes of Upstate New York, R&B sensation KingB sets the stage for an emotional journey in his latest music video, "LLOM." The song, a poignant reflection on the end of a relationship, is brought to life through stunning visuals and heartfelt lyrics.

Set against the backdrop of a tranquil house nestled amidst the snow-covered mountains, the video opens with kingB, draped in introspection, laying on the floor of a house, his emotions laid bare. As the melody begins to weave its spell, the viewer is drawn into a realm where loss reigns supreme, each frame resonating with the raw intensity of being left alone.

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Through a masterful blend of slow-motion sequences and dynamic camera movements, the audience is transported from the warmth of daylight to the cool embrace of nightfall, mirroring the ebb and flow that accompany heartbreak. The video also features a striking upside-down shot, symbolizing the disorientation that follows the dissolution of a relationship.

“'LLOM' is a song about hopeless despair chronicling the aftermath of a romance gone cold and the video shows just that,” says kingB. “This video was a few months in the works between coming up with a concept and finding the house/timing that worked for everyone who would be involved. I was excited to work with Kevin on developing a cool performance concept and couldn’t wait to work with the great team he assembled. We traveled to a beautiful house in upstate NY and were able to have fun creating a cool outdoor setting with spotlights.”

“LLOM” was directed by Kevin Marquez with cinematography by Xavi Portillo, steadicam by Myles Caba, styling by Anthony Pedraza, and features work from Carl Knight (gaffer), Dusan Paik (key grip), and Christian Williams (set hero). The song was produced by Leon “LT” Thomas.

Originally from Houston, KingB grew up to the sounds of acts like Usher, Jodeci and Babyface, which had a major influence not only on his sound, but also on his songwriting approach. Inspired by everything from the soul of classic R&B to the drawl of Houston's signature chopped-and-screwed sound, kingB aims to recreate the experience of hearing your favorite love song - hanging on to every word and getting lost in the music.

Listen to and watch the music video of "LLOM" below.