Keke Palmer Debuts New Single And Visuals For Her Latest Release "S.O.B." (Stand on Business)

The 90's throwback single is globally available now via the Big Bosses Entertainment partnership with the SRG-ILS Group (Virgin Music Group/UMG).


6/25/20242 min read

"S.O.B." (Stand on Business) was produced by Kenneth "KP" Paige and written by Kenneth Dickerson Taylor, Jr., Lauren Palmer, Nathalia Marshall, Marcus Lomax and Corey Cooper. “I heard a few songs from the DivaGurl album and I fell in love. I was so impressed that I asked them to open for me on tour and we even documented it for my network KeyTV," mentions Keke. "These girls are stunning, their individual style is incredible, and they bring that nostalgic girl group energy that the industry has been missing,” she adds.

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DivaGurl, a rising R&B group, is bringing the nostalgia of the 90's back to the music scene with "Diva Domination" in full force. Comprised of lead singer Keyana, Monét, Sade and Lashae, the group has been captivating audiences with their energetic performances during their Pride Month tour across various cities. Their shared passion for music and dance is the driving force behind their emergence as a powerful new force industry, promising to fill the void of the 90's sound that fans have been missing.

The music video for "S.O.B." (Stand on Business) made its exclusive world premiere on and is currently playing on all BET Networks properties.

Keke Palmer is an Emmy Award-winning actress, singer/songwriter, producer, author, television host, and a passionate voice of the millennial generation. Palmer rose to prominence through her breakout role in Akeelah and the Bee at age 12 and has gone on to star in over 25 films and 30 TV shows, including Jordan Peele’s acclaimed film Nope, Roadside Attraction’s Alice, which she also executive produced, STX's Hustlers, FOX's Scream Queens and of course Nickelodeon's True Jackson, VP.

Keke founded Big Bosses Entertainment with Sharon Palmer and her longtime music manager, Big Billy Clark in 2017. Since debuting her first studio album So Uncool in 2007, Palmer has released three mixtapes, one compilation album, and four EPs. She released her second studio album, Big Boss, in May 2023 with an accompanying sold out tour along with a subsequent deluxe album, featuring four new singles. She was nominated for a NAACP Image Award for Big Boss in the “Outstanding Directing in a Television Movie or Special” category. Palmer made history as MTV’s Video Music Awards' first Black female host in 2020, and recently hosted and performed at the 2023 Soul Train Awards, resulting in historically high ratings for the show.

Listen to and watch the music video of "S.O.B." below.

Photos curtesy of Lalah Hathaway